Ask An Aussie is a forum where tourists can seek travel tips from the locals in the know. Branding needed to offer a visual representation of the friendly reputation that Australians have globally.
The brief was to create a logo as unique and recognisable as the country itself. Inspiration was taken from the well known poem, ‘My Country’, by Dorothy MacKellar. The varied Australian landscape contributed the colour palette, creating a graphic that is uniquely Australian.