Sydney Sky Club was formed by a group of ski enthusiasts to provide lodge accommodation for their members in Thredbo and Perisher. An existing brand developed in the early days of the club was ready to evolve to the next level.
The idea? The snowflake symbol and primary colour palette were to stay, and to be teamed with a new type mark and secondary colour palette. The goal? To create templates with clean lines and colours suggestive of the natural bush setting of the ski lodges.